At GAJRA, every thread tells a story, not just of beauty and tradition, but also of empowerment. We are proud to support and promote the timeless craft of Chikankari, while also creating real employment opportunities for talented women artisans.
At GAJRA, we redefine luxury clothing by adding meaning, purpose, and tradition to every piece.
Here’s how your love for handcrafted fashion supports lives behind the scenes and contributes to slow, meaningful fashion:
1. Every Stitch, A Woman’s Hand
All our Chikankari products are handmade clothes, created with care by skilled women artisans. These women, many of whom work from their homes, earn a stable income by keeping this craft alive. Your purchase is not just about fashion, it's about impact.
Our designer clothes aren’t made in fancy studios, they're handcrafted by the finest artisans we know: the local women artisans behind every GAJRA outfit.
2. We Tell You Who Made It
We believe in celebrating the maker as much as the creation. That’s why we mention the name of the artisan behind each piece, and how many man hours it took to make. Whether it’s a dupatta that took 40 hours or a kurta with days of handwork, we honour every detail.
We are among luxury clothing brands, but our mission is deeper. Each piece is made by women so it's not just luxury for you, but for them, seeing you wear their hard work with pride.
3. Preserving a Traditional Art
Our products are not only fashion statements, but pieces of heritage. Every Chikankari motif you wear carries generations of history, pride, and patience.
GAJRA even makes online shopping for women easy, personal, and full of soul. Whether you’re choosing a saree or a kurta, you’re keeping tradition alive and helping it thrive in a modern world.
4. More Than Fashion, It’s Livelihood
Each Chikankari piece represents steady work, dignity, and independence for a woman artisan. Our goal is to offer more than just beautiful outfits, we offer employment with purpose.
We are proud to create premium women clothing that supports rural economies and women's dreams, while staying rooted in authenticity and elegance.
5. Your Fashion, Their Future
When you wear GAJRA, you're not just wearing something beautiful, you’re becoming a part of someone’s journey toward confidence and freedom.
Our Chikankari outfits are truly unique clothes for women because they’re handmade, no two pieces can ever be the same, not even by the same artisan. That’s what makes each GAJRA product special, crafted with love, and impossible to copy.
At GAJRA, beauty is not just in the product, it’s in the process, the people, and the purpose. Thank you for supporting women empowerment through the timeless grace of Chikankari, and for choosing luxury clothing that makes a real difference.